I'm here as the guest of the College of Management, which I'm told is much more than a business school, is in fact a full-fledged university, but has held onto its original name because it's an established brand here in Israel. Anyway, within the College there is a School of Media Studies, and the Dean is an old friend and fellow media ecologist, Eva Berger. Todah rabah, Eva!
So far, I have given a talk to the faculty on the many meanings of the medium is the message, that is, on McLuhan and media ecology. That was on Sunday. In Israel, Sunday is the first day of the week. Well, actually, Sunday is the first day of the week everywhere, that's why it goes all the way on the left side of calendars, but in Israel it's the first day of the work week, and Friday is the first day of the weekend. By the way, the days of the week in Hebrew literally translate as First Day, Second Day, Third Day, Fourth Day, Fifth Day, Sixth Day, but the seventh day (Saturday) is called Shabbat, meaning Sabbath.
And today I gave a talk to an Introduction to Digital Media class, with some faculty present, and I used a title for the lecture that I've previously used for an address I've given several times, "Eight Bits About Digital Media," but rather than give the speech, I taught the class on a more informal basis, and swapped out several bits from the address for ones that I thought would be better suited and more useful for the students. The students were bright and attentive, and it was a real pleasure. On, and I forgot to mention that I was also very pleased with the reception I received from the faculty yesterday.
So, tomorrow I have a day off, and then on Wednesday, I'll be giving a keynote address at a symposium, my topic being "Media and Protest" (which was assigned to me, as it coincides with the focus of the event). There's a poster for it, here's what it looks like:
Sorry, I don't have a translation for it, but I think you get the idea. I also received a copy of the press release that the College's PR person sent out, so I thought I'd share that as well:
So, all I can say at this point is that I hope my talk won't generate too much protest on the part of the participants. And hey, if you're in the neighborhood, please drop by for my keynote on Wednesday, er, I mean, Fourth Day.