So, when Twyla asked me for an article, well, it just so happened that I had a speech that I had given several times by then, the first time being back in 2002. It's gone through several different titles, for different occasions, but overall I think this one is the best, and I think the piece itself is pretty accessible for an academic essay, and serves as a nice introduction to McLuhan's notion that the medium is the message, and a nice introduction to media ecology. So I made a few minor revisions, added the references and citations, and voilà!
You can access and download the article as a PDF file, courtesy of our friendly neighbors to the north--thank you Canadians, we love you!!!
You may have to register first, but I don't think that will result in the Mounties knocking on your door.
And of course, downloading means never having to say you're sorry (and never having to read the damn thing!).
So now, without further ado, here is the article, available free free free for your downloading pleasure: