The Scoop About Social Media

It was great having social media PR maven Paull Young visit my class at Fordham University today, he's always a big hit with the students, and not just because of his Aussie accent.  Anyway, he used a YouTube video in his presentation that I don't recall seeing before, one that provides a basic explanation of social media (which is the focus of my class, after all).  It's called Social Media in Plain English.  And here it is:

It's a sweet metaphor for relaying the scoop about social media, to be sure, and clearly, it's an explanation geared towards the business sector more so than it's aimed at us intellectual and creative types, not to mention your basic amateur social mediator.   And, as they explain it, it's a "simple story that illustrates the forces shaping social media. This video comes in an unbranded 'presentation quality' version that can be licensed for use in the workplace."  

If you're interested, go check out the website for CommonCraft, where they say, "our product is explanation."  In this instance, at least, I say, kudos for their production values.