I believe this would count as an example of formal cause, one of the four types of causes identified by Aristotle, a concept that inspired both Marshall and Eric McLuhan (I published a major piece that Eric wrote about formal cause in the Media Ecology Association's journal, Explorations in Media Ecology). In formal cause, rather than the cause-effect relationship that we are accustomed to, which is one of the four Aristotelian causes, specifically efficient cause, it is the form itself that leads to the effect, and this seems to apply especially to art. So, for example, it is the similarity in forms that motivates and is the cause that led to Wachtel's visual mash-up presented below.
But if none of that makes any sense to you, than never you mind, just enjoy the show, and it's one for the money, two for the show, three to get ready, and here we Van Gogh:
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