I have recently been accused by two trusted academics (my blogging professor and my mother) of being anti-gift bag. "Do you hate gift bags?" they asked me. "Because you never blog about them, and you always emphasize the importance that coincides putting effort into wrapping. You must detest gift bags."
The technology did not exist to mass produce a decorated, foldable, paper until the 1890's, when developments in printing presses allowed colored ink to be printed fluidly on stiffer papers. A rotary system developed that allowed the printed paper to be rolled onto cardboard rolls or cut into smaller sheets. The printed gift wrap industry took off at the turn of the century. Hy-Sill Manufacturing Inc., founded by Eli Hyman and Morris Silverman, became the first American gift wrap company in 1903. Wrapping paper's biggest name, Hallmark, stumbled upon the gift wrap market by accident. In 1917, the Hall Brothers's typical offering of green, red, and white tissue paper had sold out in their Kansas City, Missouri store a few days before Christmas. The resourceful owner, Rollie Hall, had sheets of decorative envelope liners shipped over from a manufacturing plant. He placed these large patterned sheets on top of a showcase and sold them for 10 cents each. The decorative paper quickly sold out. The next year, the sheets sold for three for 25 cents, and again they quickly disappeared. The brothers began printing their own Christmas wrapping paper, and soon gift wrap sales rivaled their greeting card department.